14.11.22

THE FACE: What are young people wearing in Stockholm?

In summer 2019, the Swedish Fashion Council kicked tradition up its arse and cancelled Swedish Fashion Week, just two months before it was set to happen.

It was a radical move that pre-empted even more radicalism: the SFC had fresh goals in mind, including prioritising sustainability, working out ways to navigate the ​“major challenges” of the fashion industry (too many designers, too many clothes, too many shows) and, to quote Jennie Rosen, CEO of the SFC, ​“put[ting] the past to rest”. Read full article here.