During a unique two-day event taking place in Stockholm on November 9 and 10, SFC gathered its international and local communities to highlight the new era of Swedish fashion. SFC’s ‘Stockholm [X]perience’ focuses on brands from SFC’s internationally recognized incubator program, SFC, fostering the front runners of the future of fashion. &nbsp;

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SFC’s ‘Stockholm [X]perience’ started off with the launch of ‘Fashion Transformation’, a new report series that highlights the transformation of the fashion industry and lays the foundation of SFC’s future focused agenda. The launch of the report took place during a panel discussion in collaboration with Polestar featuring industry experts exploring the transformation of the industry and the future it will lead to.&nbsp;&nbsp;

The report series Fashion Transformation was be presented in collaboration with Polestar during a panel conversation moderated by Lucy Maguire from Vogue Business. Participants included Danica Kragic, professor in computer science at KTH The Royal Institute of Technology, Suzan Hourieh Lindberg, founder and CEO of The Social Few and Perspetivo, Jonatan Janmark, Partner at McKinsey, Linn Af Klint Kansmark, Strategic Project Manager, Circular Business at H&amp;M, Lisa Lang, Director of Policy and EU Affairs at EIT Climate KIC. The conversation was focused on the transformation of the industry and its most significant challenges and opportunities.&nbsp; &nbsp;

The following two days enabled international and local press, as well as other parts of SFC’s community to meet with the participants in SFC [Incubator]. The incubator focuses on brands and creatives combining innovative sustainable business models with creative excellence and a disruptive vision.&nbsp;

Participants in SFC [Incubator] highlighted during the event include upcycling brand Hodakova, AVAVAV’s Creative Director Beate Karlsson, BFC Newgen brand Feben, celebrity favourite Jade Cropper, Selam Fessahaye and previous LVMH Prize finalists and Gucci Vault participants Rave Review.

Acknowledging the power of mixing different cultural expressions, ‘A Stockholm [X]perience curated by SFC’ also included a one of a kind performance hosted by musician Mona Masrour featuring some of Sweden’s brightest R&amp;B and hip hop stars and an exhibition by art project AMAZE. The two-day event ended with the release of the new SFC book ‘’MODE 2022’’ and [Fashion X], a new digital platform highlighting the voices of the future of fashion.&nbsp;

The closing dinner hosted at Fotografiska Stockholm presented the <a href="https://www.swedishfashioncouncil.se/sfc-book">SFC book ‘MODE 2022’</a>, created together with NUDA PAPER, which is the creative translation of the report aimed at everyone interested in the future of fashion. Stories include Our Legacy Workshop, EYTYS, Anna Uddenberg, FEBEN, the next generation of fashion critics and more. The dinner also introduced [Fashion X], a new digital platform examining the fashion industry from a social, political, economic and creative point of view. [Fashion X] has been developed by SFC in partnership with SALLY, EY Doberman’s future manifestation lab.

‘’Sweden has a unique combination of an outstanding force of innovation, a widespread focus on sustainability and creative excellence. By applying all of these strengths, Swedish fashion has the opportunity to play a leading role in the future of the fashion industry. SFC’s Stockholm [X]perience is the first step in introducing the New Era of Swedish Fashion and strengthen Sweden’s position on the international fashion arena.’’ &nbsp; — Jennie Rosén, CEO at the Swedish Fashion Council &nbsp;

SFC Stockholm [X]PERIENCE

At our showroom with Fashion East in Partnership with Dazed, hundreds of free copies of the new autumn 2022 Dazed Issue was given out.

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At Dover Street Market's 3537 courtyard, Fashion [X] Showrooms media partner Dazed handed out free copies of their latest magazine. Dazed is the most influential independent fashion and culture title in the world, and champion radical fashion and youth culture, defining the times with a vanguard of next generation writers, stylists and image makers.

The issue featured cover stars such as Kelela, Burna Boy, Hal Baddie and Saucy Santana. At the free mag drop, a thousands bottles of beer came courtesy of friends at Heineken.&nbsp;

Dazed free magazine drop during Fashion [X] Showrooms at 3537

In partnership with Dazed, Swedish Fashion Council, Fashion East and 3537 presented a showroom featuring Jawaraallryne, Hoda Kova, Karoline Vitto, AVAVAV, HRH, All-In, Feben and Rave Review

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“SFC actively works to guide and promote a new era of fashion. This year, we are proud to partner with Fashion East in supporting the best designers of contemporary culture. FASHION X Showroomenables us to continue to push our long-term efforts on a global scale.”– Jennie Rosén, CEO, Swedish Fashion Council

This year, SFC joins forces with Fashion East to present the most promising emerging brands at Paris Fashion Week. The Showroom was a unique opportunity for press, buyers and industry &nbsp;professionals to meet with the talents personally

FASHION [X] SHOWROOMS HOSTED BY SFC AND FASHION EAST IN PARTNERSHIP WITH DAZED

During Paris Fashion Week, the Swedish Fashion Council, Fashion East and Dazed joined forces to throw a Paris Fashion Week party at Pamela, attended by hundreds of creatives working across music, fashion, art, film, activism, culture and more.

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The evening featured a line-up including Bree Runway, and DJ's from London, Paris and Sweden including Andy 4000, Broodoo Ramses, Basmati and Jahanam B2B Dr. Echoe.

The party was held to honour of emerging designers HODAKOVA, Jawara Alleyne, Rave Review, Karoline Vitto, Feben, AVAVAV, HRH and ALL – IN &nbsp;whose collections were on show at the Fashion [X] Showrooms, presented by Swedish Fashion Council and Fashion East Showrooms in partnership with Dazed.

Dazed, Fashion East and SFC throw a blow out Paris fashion week party

In 2022, Swedish Fashion Council partnered with Copenhagen Fashion Week in order to strengthen and further develop their joint dedication to the incubation and growth of emerging designer talent.&nbsp;

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For its SS23 edition, CPHFW presented the NEWTALENT showroom supported by Swedish Circulose® made by Renewcell, in partnership with the Swedish Fashion Council, ALPHA and Wessel &amp; Vett Fashion Prize.&nbsp;

<h2>SUPPORTING YOUNG TALENT ACROSS THE NORDICS</h2>The showroom showcased the collections of Main Nué and Diemonde, presented by the Swedish Fashion Council, and A. ROEGE HOVE, Latimmier, and P.L.N from the NEWTALENT program and Rolf Ekroth, the winner of ALPHA 2015.&nbsp;

The SFC and Copenhagen Fashion Week partnership furthers both organisations' dedication to supporting young designers across the Nordics. Together we introduced the Nordic and international press and buyer community to a selection of leading emerging designers.All photos captured by Victor Jones.

CPHFW NEWTALENT SHOWROOM

Swedish Fashion Council a curated dinner at niched destination A house Ark in partnership with the new incubator NEST.

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<h2>KEY-PLAYERS WITHIN THE SWEDISH FASHION INDUSTEY GATHERED UNDER ONE ROOF</h2>Key-players within the Swedish Fashion industry was gathered under one roof to discuss the issues facing our industry, and what we can do to solve them together.&nbsp;

<h2>MEET ACROSS PROFESSIONS AND INDUSTRIES</h2>Swedish Fashion Council's curated dinner at A house Ark, hosted in partnership with the new fashion- and textile incubator NEST, was the first of many future opportunities to meet across professions and industries; sharing processes, thoughts and insights.

Togehter with our community in Sweden, the dinner aimed to create a better understanding for how and what we consume, the challenges for the industry at hand and the opportunities ahead.All photos captured by Love Ljungström.

SFC x NEST x A House Ark

For our first collaboration with Changers Hub and Changers Fashion, we explored the challenges and opportunities within the fashion industry, what it takes to build a strong brand and how to navigate within the industry.

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<h2>a new age of third culture fashion creatives</h2>Changers Hub is a platform that works to offer education and support within fashion for a new age of third culture fashion creatives. The collaboration between SFC and Changers Fashion creates opportunities to learn more about the fashion industry, connect with like-minded people and network with professionals.&nbsp; &nbsp;

<h2>PANEL DISCUSSION</h2>Stylist, costume designer, creative director and founder of Dar Warda Wasima Ayad and founder of Fiiri Agency and Diversity &amp; Inclusion Editor at Vogue Scandinavia Mona M. Ali joined SFC x Changers Fashion for a talk together with our creative director Robin Douglas Westling. &nbsp;

SFC X CHANGERS FASHION

During four days, SFC partnered with with Röhsska museet - Museum of Design and Craft, inviting designers and fashion professionals to highlight upcycling and sustainable fashion.&nbsp;&nbsp;

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The Röhsska Museum of of Design and Craft opened in 1916 and is the only museum in Sweden specialising in design and craft. Together, SFC and Röhsska invited designers and fashion professionals to highlight upcycling and sustainable fashion.

<h2>EXHIBITION</h2>Emerging designers Rave Review, AAJIYA and Hodakova from SFC [Incubator] showcased their work and shared their sustainability practices.

<h2>DESIGN TALK</h2>In an interesting discussion, CEO Jennie Rosén and Ane Lynge-Jorlén, Director of the Nordic incubator platform ALPHA, discussed the state of fashion and design today.&nbsp;

Röhsska museet - Museum of Design and Craft

The London-based talent incubator Fashion East hosted a Salon Show at the British Ambassador’s Residence in Stockholm, supported by the Swedish Fashion Council. &nbsp;

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Fashion East showcased some of Britain’s most prolific and bold fashion talents at the Ambassador's Residence and their collections including Per Götesson, previously a part of SFC [Incubator], HRH, GOOM HEO and Ashley Williams. &nbsp;

<h2>FASHION EAST</h2>Fashion East is a non-profit incubator that discovers, supports and showcases emerging fashion talent. Since 2000, Fashion East has earned a reputation for spotting some of the UK’s brightest new designers, from Simone Rocha, Wales Bonner to JW Anderson.&nbsp;

SFC are happy to strengthen our cross-boarder relations, with the common mission to support and nurture the next generation of fashion talent.⁠All photos captured by Isak Berglund Mattson-Mårn.

Fashion East

Swedish Fashion Council and Copenhagen Fashion Week co-hosted the inaugural Talent dinner during CPHFW AW22.

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<h2>NURTURING EMERGING TALENT</h2>Hosted at the Swedish embassy, the dinner guests ranged from Dazed, i-D, Unknown Vlogs and Vogue US, ensuring the night was filled with connections leading to important conversations between industry leaders and some of the finest emerging talents in the Nordics.

<h2>SFC AND CPHFW PARTNERSHIP</h2>With the Swedish designer Jade Cropper, who is also a part of the SFC [Incubator], announced as the AW22 Talent, the February 2022 season was the perfect opportunity to commence the mutual partnership between the two organisations.

"The Swedish Fashion Council is actively working to foster next generation fashion talents in our incubator, and this collaboration will enable us to push those efforts even further. Copenhagen Fashion Week is an important platform to showcase Scandinavian fashion, but most importantly we are pleased to have them as a partner in the transformation of the industry. It is no secret that the fashion system is in dire need of systemic change and such change requires collaboration.''- Jennie Rosén, CEO Swedish Fashion Council

CPHFW TALENT DINNER

Swedish Fashion Council highlighted the new era of Swedish fashion at the Fashion [X] Showrooms during Paris Fashion Week. Between the 3rd and 8th of March 2022 at Institut Suédois, the emerging designers Rave Review, Hodakova and Jade Cropper as well as the Norwegian-American brand and platform All-in Studio showcases their forward-thinking designs.&nbsp;

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Fashion X Showrooms made its debut during Paris Fashion Week SS22, and is a chance for press, buyers, and industry professionals to meet with the talents personally.&nbsp;

<h2>FASHION [X] SHOWROOM AW22</h2>Fashion [X] Showrooms made its debut during Paris Fashion Week SS22, and is a chance for press, buyers, and industry professionals to meet with the talents personally.&nbsp;The showroom include bold, emerging talent that puts new perspectives on contemporary fashion. For AW22, participating brands included Rave Review, Hodakova, Jade Cropper and ALL - IN Studio.

Fashion [X] Showrooms

Swedish Fashion Council

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The Swedish fashion scene is going through a change, much like the industry in the rest of the world. At the center of this shift is the Swedish Fashion Council, led by CEO Jennie Rosen alongside creative director Robin Douglas, who brought the fashion community together for two days in Stockholm to spotlight some of the most exciting local names in the game. Read the full article <a href="https://hypebae.com/2022/11/swedish-best-emerging-brands-designers-jade-cropper-beate-karlsson-rave-review">here</a>.

Hypebae: 6 YOUNG DESIGNERS DISRUPTING THE SWEDISH FASHION SCENE

Sweden’s emerging fashion talents have been garnering international attention for their artistic, edgy and sustainable approaches. Now, they are leaning on support from the relaunched Swedish Fashion Council (SFC) to overcome the obstacles they’re facing and build into global brands. Read full article <a href="https://www.voguebusiness.com/companies/stockholms-new-fashion-talent-edgy-artsy-and-sustainable">here</a>.

VOGUE BUSINESS: Stockholm's new fashion talent: Edgy, artsy and sustainable

In summer 2019, the Swedish Fashion Council kicked tradition up its arse and cancelled Swedish Fashion Week, just two months before it was set to happen.It was a radical move that pre-empted even more radicalism: the SFC had fresh goals in mind, including prioritising sustainability, working out ways to navigate the ​“major challenges” of the fashion industry (too many designers, too many clothes, too many shows) and, to quote Jennie Rosen, CEO of the SFC, ​“put[ting] the past to rest”. Read full article <a href="https://theface.com/style/what-are-young-people-wearing-in-stockholm-eytys-our-legacy-swedish-fashion-council-style">here.</a>

THE FACE: What are young people wearing in Stockholm?

"The environment is a topic at the forefront of everyone’s minds lately – and as it should be. Tell-tale signs of climate change are becoming ever-harder to deny, and the fashion industry in particular has been forced to acknowledge its responsibility. We’re being confronted with the reality of our future and now have to accept that if we don’t make a change, it won’t be a long one.Enter the Swedish Fashion Council (SFC). Since restructuring in 2018 and completely altering their direction, the SFC’s put everything behind supporting innovation and sustainability in the fashion industry, both in and out of Sweden." Read the full article <a href="https://culted.com/the-swedish-fashion-council-is-putting-the-climate-first/">here</a>.

THE SWEDISH FASHION COUNCIL IS PUTTING THE CLIMATE FIRST

“The whole fashion industry in a [period of] transformation,” Jennie Rosen, CEO of the Swedish Fashion Council (SFC), tells British Vogue. “And we believe it’s important to act.” Together with Robin Douglas, the creative director of the SFC, Rosen has connected designers, artists and members of the wider creative community in Stockholm to instigate positive change and strive towards a progressive future in terms of sustainability, diversity, inclusivity and collaboration. Read full article <a href="https://www.vogue.co.uk/fashion/article/scandinavian-fashion-brands-emerging-talent-swedish-fashion-council">here</a>.

BRITISH VOGUE: These Brands Are The Future Of Scandi Fashion

The first edition of the report series Fashion Transformation was released during Swedish Fashion Council’s two-day event A Stockholm [X]perience curated by SFC. It also discusses the importance of bigger investments, political support, and the fact that the industry actually wants to change. Read full article <a href="https://scandinavianmind.com/news/swedish-fashion-council-new-report-measures-the-transformation-of-the-swedish-fashion-industry">here</a>.&nbsp;

SCANDINAVIAN MIND: This new report measures the transformation of the Swedish fashion industry

L'inziativa promossa dal Swedish Fashion Council si è posta l'obiettivo di far incontrare la scena culturale di moda, arte e musica. Read the full article <a href="https://www.vogue.it/news/article/swedish-fashion-experience-stoccolma">here</a>.

Vogue Italia: Addio sfilate, in Svezia si prova a rivoluzionare la fashion week. E la si trasforma in un'esperienza collettiva

Under onsdagsförmiddagen samlade Swedish Fashion Council, SFC, branschen och internationell press till en diskussion om modeindustins framtid. Upprinnelsen är rapporten Fashion Transformation som branschorganisationen släppte i somras och som ger en fingervisning om vart modebranschen är på väg. Read full article <a href="https://www.habit.se/article/view/879637/omstallningen_i_modebranschen_gar_alldeles_for_langsamt">here</a>. &nbsp;

HABIT: "Omställningen i modebranschen går alldeles för långsamt"

Aiming to present the new era of Swedish fashion to a local and global fashion community. Read the full article <a href="https://scandinavianmind.com/news/swedish-fashion-council-launches-stockholm-xperience-to-highlight-the-future-of-fashion">here</a>.

SCANDINAVIAN MIND: Swedish Fashion Council launches Stockholm [X]perience to highlight the future of fashion

Soundtracked by Bree Runway, the Dazed x Fashion East x Swedish Fashion Council blowout celebrated some of this year’s most talked-about designers. Read full article <a href="https://www.dazeddigital.com/fashion/article/57116/1/what-went-down-at-dazed-s-star-studded-paris-fashion-week-party">here</a>.

What went down at Dazed’s star-studded Paris Fashion Week party

Fashion East and Swedish Fashion Council partner to showcase rising talent in Paris. Read full story <a href="https://www.voguebusiness.com/fashion/fashion-east-and-swedish-fashion-council-partner-to-showcase-rising-talent-in-paris">here</a>.&nbsp;

SFC partners up with Fashion East

Den svenska modebranschen är internationellt framgångsrik och modeföretagens export av varor har mellan 2010 och 2020 ökat för varje år, det visar en rapport från Swedish Fashion Council. 2020 exporterades svenskt mode till ett värde av 32 miljarder kronor. Read full story <a href="https://www.svt.se/kultur/modeskapelserna-du-kanske-inte-visste-var-svenska">here.</a>

Världsartisternas outfits som skapats av svenskar

Just a few weeks ahead of the forthcoming Fashion Month, editors, stylists, influencers, models, photographers and more headed to Denmark for Copenhagen Fashion Week — one of Nordic fashion’s biggest events of the year. With clear skies and 9 p.m. sunsets, the week was filled with events, parties, shows and much-delayed reunions as the fashion crowd took over the Danish capital after years of the pandemic. Read full story <a href="https://hypebae.com/2022/8/copenhagen-fashion-week-spring-summer-2023-editors-photo-diary">here.</a>&nbsp;

 An Editor’s Photo Diary From Copenhagen Fashion Week SS23

Last week, Nielsen debuted his first runway show during Copenhagen Fashion Week as part of the organization's new incubator program NEWTALENT. His show was supported by the Swedish Fashion Council and produced by inter.agcy. Read full story <a href="https://www.papermag.com/pln-fashion-2657864765.html?rebelltitem=18#rebelltitem18">here.</a>

P.L.N. Is Bringing a Dark and Raw Energy to Danish Fashion

COPENHAGEN, Denmark — Fashion may not be Denmark’s biggest export — instead, it’s pharmaceuticals, food and furniture — but that doesn’t matter to the brands and designers here, who are fast gaining traction in a saturated international market, promoting themselves as the stylish, sustainable and collaborative upstarts. Read full story <a href="https://wwd.com/fashion-news/fashion-features/copenhagen-fashion-week-roared-1235297255/">here</a>&nbsp;

Copenhagen Fashion: The Week That Roared

Undrar du vilka handelsrelaterade seminarier som arrangeras i Almedalen? Då kan du ta del av den här listan. På onsdagen arrangerar Dagligvarunytt Future Food Forum – med diskussioner hela dagen om branschens viktigaste frågor. Read full story <a href="https://www.dagligvarunytt.se/marknadsnytt/hallbarhet/har-ar-handelns-guide-till-almedalen-2022-missa-inte-future-food-forum-pa-onsdagen/">here</a>

Här är handelns guide till Almedalen 2022 – missa inte Future Food Forum på onsdagen

Copenhagen Fashion Week, slated to showcase collections for the Spring/Summer 2023 this coming August, has announced an incubation program for emerging designers in the Nordic region. Dubbed CPHFW NEWTALENT, the scheme has unveiled its first cohort of supported labels — A. Roege Hove, Latimmier and P.L.N. Read full story <a href="https://hypebae.com/2022/6/copenhagen-fashion-week-emerging-designers-spring-summer-2023-a-roege-hove-latimmier-pln-info">here.</a>

3 EMERGING DESIGNERS TO LOOK OUT FOR AT COPENHAGEN FASHION WEEK SS23

La nouvelle« European Fashion Alliance » est la première véritable alliance transnationale de conseils et d’institutions européennes de la mode, &nbsp;fondée par 25 organisations européennes de la mode visant à faire monter en puissance un écosystème européen prospère, durable et inclusif de la mode. Read full story <a href="https://www.modeintextile.fr/accord-de-francfort-25-institutions-europeennes-de-mode-creent-l-european-fashion-alliance/">here.</a>

Accord de Francfort : 25 institutions européennes de la mode créent l’«European Fashion Alliance »

Mehrere europäische Modeinstitutionen haben sich zusammengetan und einen Verband gegründet. Die „European Fashion Alliance“ will die Modeindustrie auf europäischer Ebene stärken – und hat aktuell ein ganz konkretes Anliegen. Read full story <a href="https://www.welt.de/iconist/mode/article239485631/European-Fashion-Alliance-Was-der-neue-europaeische-Modeverband-erreichen-will.html">here.</a>

Was der neue europäische Modeverband erreichen will

Modebranschen står inför en omfattande transformation driven av digitalisering, konsumenters hållbarhets- och inkluderingsfokus, genomgående teknologisk innovation samt nya affärsmodeller. Sveriges unika förutsättningar gällande hållbar innovation, entreprenörskap och kreativ höjd gör att svenskt mode har alla möjligheter att etablera sig som världsledande. För att lyckas är dock branschen i behov av politiskt stöd. Read full story <a href="https://www.svenskhandel.se/nyhetscenter/press/2022/ny-rapport-kartlagger-vad-som-kravs-for-att-den-svenska-modebranschen-ska-bli-varldsledande/">here.</a>

Ny rapport kartlägger vad som krävs för att den svenska modebranschen ska bli världsledande

The Institute of Digital Fashion (IODF) has announced that it’s partnering with Real Leather. Stay Different. International Student Design Competition 2022 (RLSD 22) run in partnership with ArtsThread. Read the full story <a href="https://ww.fashionnetwork.com/news/Iodf-links-with-leather-design-contest-as-artsthread-announces-2022-judges,1410378.html">here</a>

IODF links with leather design contest as ArtsThread announces 2022 judges

Challenge the Fabric in Paris was held by the Ekman Group and the Swedish Fashion Council. Only with insights from forestry industry representatives and wood pulp manufacturers was it clear that the industry faces a significant raw material and fiber processing challenge.

Fashion Fabrics Made From Wood Are Set To Double In Volume: What Does This Mean For Forests And Emissions?

Challenge the Fabric in Paris was held by the Ekman Group and the Swedish Fashion Council. Only with insights from forestry industry representatives and wood pulp manufacturers was it clear that the industry faces a significant raw material and fiber processing challenge. <a href="https://www.forbes.com/sites/brookerobertsislam/2022/05/27/fashion-fabrics-made-from-wood-are-set-to-double-in-volume-what-does-this-mean-for-forests-and-emissions/?sh=489636fe2480">here.</a>

Challenge the Fabric discusses cellulosic fibre innovations in Paris

For the second edition of Challenge the Fabric (CTF), industry professionals engaged in panel discussions with a focus on cross-industry collaboration and innovation. Read full story <a href="https://sourcingjournal.com/topics/raw-materials/challenge-the-fabric-forest-fashion-cellulosic-fiber-spinnova-pangaia-346136/">here.</a>

Challenge the Fabric: Fiber Innovators Dissect Fashion’s Sustainable Opportunity

PARIS - This year's Challenge the Fabric (CTF) event, which aims to improve and connect the supply chain of man-made cellulosic fibres (MMCF), is to be staged later this month. Read full story <a href="https://www.ecotextile.com/2022050429307/shows-events/challenge-the-fabric-event-heads-for-paris.html">here.</a>

Challenge the Fabric event heads for Paris

Incubator

Jade Cropper highlights the synergy effects created by the unconventional interplay of fusing the energy of the streets with elegant, couture pieces to change the status of multifunctional wear. The collections are defined by Jade’s signature and contemporary expression with an emphasis on versatility, inventive detailing, imperfection and deconstructed design. Jade Cropper wants to challenge traditions, reinvent, and encourage multifunctional garments.Sustainability is a central part of Jade Croppers designs. Solving different sustainability problems gives her ideas for techniques and constructions that makes the pieces versatile, multifunctional and timeless. Jade Cropper is on a mission to steer away from fast fashion and traditional ways of production and is centered around using waste fabrics, deadstock and recycled material.Since its launch in 2020, the brand has been selected for SFC [Incubator] (formally known as Swedish Fashion Talents) and gained significant attention from the industry and on social media. Jade Cropper has a studio in Stockholm with all the fashion produced in Sweden and shipping to customers worldwide.&nbsp;

Jade Cropper

With a high admiration for methods from the past, The House of HODAKOVA aims to create a utilitarian culture for the conventional. By converting old materials into luxurious goods, stories are told through portraits of time.Hodakova is based in Stockholm, Sweden and was founded in 2021 by Ellen Hodakova Larsson&nbsp;

Hodakova

Selam Fessahaye debuted her first collection at Stockholm Fashion week in 2018 and immediately left a mark on the Scandinavian fashion scene. Her visionary perspectives on design tells an inclusive story while honoring the creations as art. The award winning brand have been called a “Changemaker” providing “The most diversely casted runways in Scandinavian fashion history”.Born out of the existence of inbetweeneess - the brand is its own fluent language. Serving as more than just a trend, the strong brand DNA is captured in its design, communication, and business practices. The business model includes finding opportunities for circularity and sustainable thinking partly by using leftover materials and including preloved garments reworking them beyond recognition.Since its launch the brand has obtained global reach. The designs have been acknowledged in media such as Vogue US, Harper's Bazaar, ID, Elle and have been worn by Beyoncé, Tracee Ellis Ross, Swedish Crown Princess Victoria, Lil Nas X, Teyana Taylor, Sam Smith, Karol G, Adekunle Gold, and Dj Snake to name a few.

Selam Fessahaye

Press

The report series Fashion Transformation examines the transformation of the fashion industry driven by market challenges, the urgency of the climate crisis, consumer shifts and legislative initiatives.

PRESS