The upcoming edition of SFC [FASHION X] STOCKHOLM is scheduled from Tuesday, November 7th, to Saturday, November 11th, 2023. 

The event was born as a way to challenge the traditional fashion week model, stepping away from the emphasis on seasons and offering a platform that embraces the new era of fashion, providing a space for designers and creatives to push boundaries and experiment with new ideas and business models. 


The first edition of SFC [FASHION X] STOCKHOLM took place during a unique two-day event on November 9th and 10th 2022. 

The event kicked off with the launch of Fashion Transformation, a new report series highlighting the transformation of the fashion industry, followed by a program highlighting the new era of Swedish fashion, including presentations by SFC [INCUBATOR] talent HODAKOVA and Jade Cropper, an exhibition by AVAVAV's Creative Director Beate Karlsson, and Rave Review's first runway show in Stockholm. 


“Sweden's combination of pace and innovation, focus on sustainability, and creative height is unique. By using all our strengths, Swedish fashion has the opportunity to take a leading role in the fashion industry of the future. [FASHION X] Stockholm is the first step in introducing the new era of Swedish fashion and boosting Sweden's position on the international fashion scene” - Jennie Rosén, CEO, Swedish Fashion Council


The upcoming edition of SFC [FASHION X] STOCKHOLM is scheduled from Tuesday, November 7th, to Saturday, November 11th, 2023. 

Taking part in this edition are SFC [INCUBATOR] brands, ALL-IN, AVAVAV, Feben, HODAKOVA, Louis Abel, Petra Fagerström, Rave Review and Tuttolente, hosting experiences throughout the city and close suburbs, including fashion showcases, presentations, exhibitions, performances and more 

This year's edition will see the release of the second edition of SFC's Fashion Transformation Report, providing valuable insights and updated figures in the Swedish fashion industry. Further highlights include a round table with industry representatives such as the United Nations Alliance for Sustainable Fashion, McKinsey, Eriksson and Polestar focusing on the topic of transformation, the official opening dinner at Stockholm City Hall, a lunch hosted by main partner OnceMore from Södra, the world's first large-scale process for recycling blended fabrics, dinner hosted by Swedish Trade Federation with representatives such as Houdini, and Axel Arigato, an intimate lunch hosted by SFC in collaboration with Homecoming founder Grace Ladoja and SNS.

Several experiences will be available for the public to attend, opening up the event to a larger audience. These include activations such as the SFC [FASHION X] TALKS and AFTER PARTY, which sees a partnership with Dazed hosted at Värmeverket, the SFC [REPAIR STUDIO] in collaboration with Swedish design and repairing studio Main Nué hosted at Polestar, and the SFC [GIFT SHOP] hosted at contemporary store Ettresex, making available exclusive items for sale from the SFC [INCUBATOR].

The event will further see experiences from brands and partners, including All Blues, Changers Fashion, Eytys, Magniberg, Our Legacy, Maria Nilsdotter, Klättermusen, Stockholm Surfboard Club, UNNA and Unifrom.

Since 2018, SFC has changed direction from hosting Stockholm Fashion Week to focusing on the changes and challenges the industry faces – and what actions are required to meet and benefit from these. The inaugural event took place in November 2022 and occurs once a year in Stockholm, the capital of Scandinavia.