On Wednesday, August 30th, SFC CEO Jennie Rosén won the ‘Innovation of the Year’ Award at the annual ‘NK Galan’ at Nordiska Kompaniet in Stockholm, Sweden.

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For the eighth consecutive year, Nordiska Kompaniet presented awards in various categories to individuals who made a significant impact in the industry. A total of six awards were presented from a jury of carefully selected creatives, fashion designers, and style icons.

<h1>The Jury's motivation followed:</h1>“The innovation award is a tribute to those who dare to rethink. The winner of this year's innovation award is a true fire spirit passionate about sustainability and innovation. She represents Swedish fashion like no other and constantly innovates and challenges the industry. Above all, this year's winner creates a global curiosity about Swedish fashion and has brought several young design talents to the international fashion scene. A true mentor and inspiration”.

Jennie Rosén won 'Innovation of the Year' at NK Galan 2023

Swedish Fashion Council is excited to announce the return of the FASHION [X] Showroom for Paris Fashion Week SS24, in collaboration with the London-based talent incubator FASHION EAST.

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Located at 43 Rue Notre Dame de Nazareth in Paris, the showroom will take place from 27th September to 4th October, 2023, showcasing a curated selection of the most prominent young brands from the SFC [INCUBATOR], as well as current and alumni designers supported by FASHION EAST. Taking part this season are: ALL-IN, ASHLEY WILLIAMS, AVAVAV, FEBEN, HODAKOVA, JOHANNA PARV, LOUIS ABEL, RAVE REVIEW.

The FASHION [X] SHOWROOM was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents to shape the industry's future. Now in its third year, the FASHION [X] SHOWROOM has become a must-visit for top-tier press and buyers and a unique opportunity to meet with the talents personally.

The FASHION [X] SHOWROOM is supported by OnceMore® from Södra, the world's first large-scale process for recycling blended fabrics. Showroom visitors will also be able to meet the OnceMore® team and have a look and feel at the unique end products.

FASHION [X] SHOWROOM PARIS SS24 

The third annual Challenge the Fabric (CTF) took place on Tuesday 9th and Wednesday 10th of May 2023, at Centro Congressi Fondazione Cariplo in Milan. &nbsp;

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With a focus on sustainability, transparency, and material innovation, CTF 2023 hosted six inspiring keynotes and four panel discussions, exploring themes such as the immense potential of green textiles and innovative materials, sustainable forestry, new technologies, legislation and eco-friendly regulations, and the importance of cross-sector collaboration.&nbsp;

The initiative offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

A notable addition to this year's event was an exhibition space, reinforcing awareness about textile developments and highlighting game-changing material innovations from sustain-tech companies including Altri, Birla, Södra OnceMore®, Re:newcell&nbsp;and&nbsp;TreeToTextile.&nbsp;

Attendees taking part in the event included&nbsp;Aditya Birla Group, Altri, ALL-IN, Arauco, Birla Cellulose, Brioni, Circ, Closed Loop Partners, Diesel, Eastman, European Forest institute, Fashion for Good, Forbes, Global Fashion Agenda, GUCCI, H&amp;M, Hawkins Wright, Houdini Sportswear, IKEA of Sweden, Kering, LVMH, McKinsey &amp; Company, Moncler, NSS Magazine, OTB Group, Pangaia, PVH Corp., Re:newcell, Richemont, Södra, Techstyler, Textile Exchange, Uniqlo, Vans, Valentino, VF Corporation, Vogue Business and many more.&nbsp;

The cross industry initiative was initiated and hosted by Ekman Group and organized by the Swedish Fashion Council and offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

TAKEAWAYS FROM CHALLENGE THE FABRIC (CTF) 2023

The Röhsska Museum of Design and Craft invited SFC [Incubator] FEBEN and SFC Creative Director Robin Douglas Westling for an in-conversation as part of Röhsskas Modedagar in Gothenburg.

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Röhsskas Modedagar occurred from the 16th until the 19th of March, 2023. This year’s edition offered inspiring lectures, panel talks and workshops exploring themes such as talent development and the conditions for sustainable transformation within the fashion textile sector. The inaugural edition of Röhsska Modedagar took place in 2016.

Röhsskas Modedagar is part of Textile Movement Talents, which the Swedish Fashion Council and Tillskärarakademin in Gothenburg organize. The initiative is part of Västra Götalands Regionens initiative Textile Movement, a joint project in western Sweden to establish the region as a pioneering textile cluster in Europe, spearheading sustainable and circular innovation in the industry.&nbsp;

Röhsskas Modedagar 2023

The Swedish Fashion Council participated in D-Congress in Gothenburg, Sweden’s largest e-commerce event organized by Svensk Handel (Swedish Trade Federation).&nbsp; &nbsp;

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D-Congress occurred on March 8-9, 2023, at the Swedish Exhibition &amp; Congress Centre in Gothenburg. The theme for this year was Profitable creativity – the ability to apply creative thinking to drive better results.

As part of the event, SFC CEO Jennie Rosén hosted “Fashion Transformation”, a session with an aim to explore and discuss the growing second-hand market, digital fashion and social sustainability.&nbsp; &nbsp;

The session kicked off with an introduction from SFC CEO Jennie Rosén followed by a keynote from Emma Streman, H&amp;M Business Tech and two panel talks joined by Alma Riihelä, Sellpy; Kristian Ranjal, Aplace; Nana Sacko, SAKO and Stadsmissionen; Fredrik Timour,&nbsp; Fashion Innovation Center; Kunal Chopra, Frame; Laura Rojas, Ninjas In Pyjamas and Mucheneta Ten Napel, Shape Innovate.

D congress 2023: Fashion Transformation

The Swedish Fashion Council (SFC) and the London-based talent incubator Fashion East joined forces and successfully presented the FASHION[X] SHOWROOM during Paris Fashion Week in March 2023.

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The FASHION[X] SHOWROOM took place from Thursday 2nd - Monday 6th March 2023 at 43 Rue Notre Dame de Nazareth, highlighting some of the most prominent young brands from SFC's internationally recognized incubator program SFC [INCUBATOR] and Fashion East.

The showroom featured nine designers, including SFC [INCUBATOR] brands HODAKOVA, Rave Review, AVAVAV, ALL-IN, FEBEN, and Selam Fessahaye, as well as Fashion East brand Johanna Parv and Fashion East alumni ASAI. The showroom also hosted the Swedish accessories brand VENCZEL.

The FASHION[X] SHOWROOM was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents set to shape the industry's future. Now in it's third year, the FASHION[X] SHOWROOM has become a must-visit for top-tier press and buyers, offering a unique opportunity to meet with the talents personally.

FASHION [X] PARIS SHOWROOM AW23

During a unique two-day event taking place in Stockholm on November 9 and 10, SFC gathered its international and local communities to highlight the new era of Swedish fashion. SFC’s ‘Stockholm [X]perience’ focuses on brands from SFC’s internationally recognized incubator program, SFC, fostering the front runners of the future of fashion. &nbsp;

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SFC’s ‘Stockholm [X]perience’ started off with the launch of ‘Fashion Transformation’, a new report series that highlights the transformation of the fashion industry and lays the foundation of SFC’s future focused agenda. The launch of the report took place during a panel discussion in collaboration with Polestar featuring industry experts exploring the transformation of the industry and the future it will lead to.&nbsp;&nbsp;

The report series Fashion Transformation was presented in collaboration with Polestar during a panel conversation moderated by Lucy Maguire from Vogue Business. Participants included Danica Kragic, professor in computer science at KTH The Royal Institute of Technology, Suzan Hourieh Lindberg, founder and CEO of The Social Few and Perspetivo, Jonatan Janmark, Partner at McKinsey, Linn Af Klint Kansmark, Strategic Project Manager, Circular Business at H&amp;M, Lisa Lang, Director of Policy and EU Affairs at EIT Climate KIC. The conversation was focused around the transformation of the industry and its most significant challenges and opportunities.&nbsp; &nbsp;

The following two days enabled international and local press, as well as other parts of SFC’s community to meet with the participants in SFC [Incubator]. The incubator focuses on brands and creatives combining innovative sustainable business models with creative excellence and a disruptive vision.&nbsp;

Participants in SFC [Incubator] highlighted during the event include upcycling brand Hodakova, AVAVAV’s Creative Director Beate Karlsson, BFC Newgen brand Feben, celebrity favourite Jade Cropper, Selam Fessahaye and previous LVMH Prize finalists and Gucci Vault participants Rave Review.

Acknowledging the power of mixing different cultural expressions, ‘A Stockholm [X]perience curated by SFC’ also included a one of a kind performance hosted by musician Mona Masrour featuring some of Sweden’s brightest R&amp;B and hip hop stars and an exhibition by art project AMAZE. The two-day event ended with the release of the new SFC book ‘’MODE 2022’’ and [Fashion X], a new digital platform highlighting the voices of the future of fashion.&nbsp;

The closing dinner hosted at Fotografiska Stockholm presented the <a href="https://www.swedishfashioncouncil.se/sfc-book">SFC book ‘MODE 2022’</a>, created together with NUDA PAPER, which is the creative translation of the report aimed at everyone interested in the future of fashion. Stories include Our Legacy Workshop, EYTYS, Anna Uddenberg, FEBEN, the next generation of fashion critics and more. The dinner also introduced [Fashion X], a new digital platform examining the fashion industry from a social, political, economic and creative point of view. [Fashion X] has been developed by SFC in partnership with SALLY, EY Doberman’s future manifestation lab.

‘’Sweden has a unique combination of an outstanding force of innovation, a widespread focus on sustainability and creative excellence. By applying all of these strengths, Swedish fashion has the opportunity to play a leading role in the future of the fashion industry. SFC’s Stockholm [X]perience is the first step in introducing the New Era of Swedish Fashion and strengthen Sweden’s position on the international fashion arena.’’ &nbsp; — Jennie Rosén, CEO at the Swedish Fashion Council &nbsp;

SFC Stockholm [X]PERIENCE

At our showroom with Fashion East in Partnership with Dazed, hundreds of free copies of the new autumn 2022 Dazed Issue was given out.

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At Dover Street Market's 3537 courtyard, Fashion [X] Showrooms media partner Dazed handed out free copies of their latest magazine. Dazed is the most influential independent fashion and culture title in the world, and champion radical fashion and youth culture, defining the times with a vanguard of next generation writers, stylists and image makers.

The issue featured cover stars such as Kelela, Burna Boy, Hal Baddie and Saucy Santana. At the free mag drop, a thousands bottles of beer came courtesy of friends at Heineken.&nbsp;

Dazed free magazine drop during Fashion [X] Showrooms at 3537

In partnership with Dazed, Swedish Fashion Council, Fashion East and 3537 presented a showroom featuring Jawara Alleyne, Hoda Kova, Karoline Vitto, AVAVAV, HRH, All-In, Feben and Rave Review

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“SFC actively works to guide and promote a new era of fashion. This year, we are proud to partner with Fashion East in supporting the best designers of contemporary culture. FASHION X Showroomenables us to continue to push our long-term efforts on a global scale.”– Jennie Rosén, CEO, Swedish Fashion Council

This year, SFC joins forces with Fashion East to present the most promising emerging brands at Paris Fashion Week. The Showroom was a unique opportunity for press, buyers and industry &nbsp;professionals to meet with the talents personally

FASHION [X] SHOWROOMS HOSTED BY SFC AND FASHION EAST IN PARTNERSHIP WITH DAZED

During Paris Fashion Week, the Swedish Fashion Council, Fashion East and Dazed joined forces to throw a Paris Fashion Week party at Pamela, attended by hundreds of creatives working across music, fashion, art, film, activism, culture and more.

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The evening featured an exciting line-up including singer Bree Runway and DJ's from London, Paris and Sweden including Andy 4000, Broodoo Ramses, Basmati and Jahanam B2B Dr. Echoe.

The party was held to honour of emerging designers HODAKOVA, Jawara Alleyne, Rave Review, Karoline Vitto, Feben, AVAVAV, HRH and ALL – IN &nbsp;whose collections were on show at the Fashion [X] Showrooms, presented by Swedish Fashion Council and Fashion East Showrooms in partnership with Dazed.

Dazed, Fashion East and SFC throw a blow out Paris Fashion Week party

In 2022, Swedish Fashion Council partnered with Copenhagen Fashion Week in order to strengthen and further develop their joint dedication to the incubation and growth of emerging designer talent.&nbsp;

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For its SS23 edition, CPHFW presented the NEWTALENT showroom supported by Swedish Circulose® made by Renewcell, in partnership with the Swedish Fashion Council, ALPHA and Wessel &amp; Vett Fashion Prize.&nbsp;

<h2>SUPPORTING YOUNG TALENT ACROSS THE NORDICS</h2>The showroom showcased the collections of Main Nué and Diemonde, presented by the Swedish Fashion Council, and A. ROEGE HOVE, Latimmier, and P.L.N from the NEWTALENT program and Rolf Ekroth, the winner of ALPHA 2015.&nbsp;

The SFC and Copenhagen Fashion Week partnership furthers both organisations' dedication to supporting young designers across the Nordics. Together we introduced the Nordic and international press and buyer community to a selection of leading emerging designers.All photos captured by Victor Jones.

CPHFW NEWTALENT SHOWROOM

Swedish Fashion Council a curated dinner at niched destination A house Ark in partnership with the new incubator NEST.

<h2>KEY-PLAYERS WITHIN THE SWEDISH FASHION INDUSTEY GATHERED UNDER ONE ROOF</h2>Key-players within the Swedish Fashion industry was gathered under one roof to discuss the issues facing our industry, and what we can do to solve them together.&nbsp;

<h2>MEET ACROSS PROFESSIONS AND INDUSTRIES</h2>Swedish Fashion Council's curated dinner at A house Ark, hosted in partnership with the new fashion- and textile incubator NEST, was the first of many future opportunities to meet across professions and industries; sharing processes, thoughts and insights.

Togehter with our community in Sweden, the dinner aimed to create a better understanding for how and what we consume, the challenges for the industry at hand and the opportunities ahead.All photos captured by Love Ljungström.

SFC x NEST x A House Ark

For our first collaboration with Changers Hub and Changers Fashion, we explored the challenges and opportunities within the fashion industry, what it takes to build a strong brand and how to navigate within the industry.

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<h2>a new age of third culture fashion creatives</h2>Changers Hub is a platform that works to offer education and support within fashion for a new age of third culture fashion creatives. The collaboration between SFC and Changers Fashion creates opportunities to learn more about the fashion industry, connect with like-minded people and network with professionals.&nbsp; &nbsp;

<h2>PANEL DISCUSSION</h2>Stylist, costume designer, creative director and founder of Dar Warda Wasima Ayad and founder of Fiiri Agency and Diversity &amp; Inclusion Editor at Vogue Scandinavia Mona M. Ali joined SFC x Changers Fashion for a talk together with our creative director Robin Douglas Westling. &nbsp;

SFC X CHANGERS FASHION

During four days, SFC partnered with with Röhsska museet - Museum of Design and Craft, inviting designers and fashion professionals to highlight upcycling and sustainable fashion.&nbsp;&nbsp;

The Röhsska Museum of of Design and Craft opened in 1916 and is the only museum in Sweden specialising in design and craft. Together, SFC and Röhsska invited designers and fashion professionals to highlight upcycling and sustainable fashion.

<h2>EXHIBITION</h2>Emerging designers Rave Review, AAJIYA and Hodakova from SFC [Incubator] showcased their work and shared their sustainability practices.

<h2>DESIGN TALK</h2>In an interesting discussion, CEO Jennie Rosén and Ane Lynge-Jorlén, Director of the Nordic incubator platform ALPHA, discussed the state of fashion and design today.&nbsp;

Röhsska museet - Museum of Design and Craft

The London-based talent incubator Fashion East hosted a Salon Show at the British Ambassador’s Residence in Stockholm, supported by the Swedish Fashion Council. &nbsp;

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Fashion East showcased some of Britain’s most prolific and bold fashion talents at the Ambassador's Residence and their collections including Per Götesson, previously a part of SFC [Incubator], HRH, GOOM HEO and Ashley Williams. &nbsp;

<h2>FASHION EAST</h2>Fashion East is a non-profit incubator that discovers, supports and showcases emerging fashion talent. Since 2000, Fashion East has earned a reputation for spotting some of the UK’s brightest new designers, from Simone Rocha, Wales Bonner to JW Anderson.&nbsp;

SFC are happy to strengthen our cross-boarder relations, with the common mission to support and nurture the next generation of fashion talent.⁠All photos captured by Isak Berglund Mattson-Mårn.

Fashion East

Swedish Fashion Council and Copenhagen Fashion Week co-hosted the inaugural Talent dinner during CPHFW AW22.

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<h2>NURTURING EMERGING TALENT</h2>Hosted at the Swedish embassy, the dinner guests ranged from Dazed, i-D, Unknown Vlogs and Vogue US, ensuring the night was filled with connections leading to important conversations between industry leaders and some of the finest emerging talents in the Nordics.

<h2>SFC AND CPHFW PARTNERSHIP</h2>With the Swedish designer Jade Cropper, who is also a part of the SFC [Incubator], announced as the AW22 Talent, the February 2022 season was the perfect opportunity to commence the mutual partnership between the two organisations.

"The Swedish Fashion Council is actively working to foster next generation fashion talents in our incubator, and this collaboration will enable us to push those efforts even further. Copenhagen Fashion Week is an important platform to showcase Scandinavian fashion, but most importantly we are pleased to have them as a partner in the transformation of the industry. It is no secret that the fashion system is in dire need of systemic change and such change requires collaboration.''- Jennie Rosén, CEO Swedish Fashion Council

CPHFW TALENT DINNER

Swedish Fashion Council highlighted the new era of Swedish fashion at the Fashion [X] Showrooms during Paris Fashion Week. Between the 3rd and 8th of March 2022 at Institut Suédois, the emerging designers Rave Review, Hodakova and Jade Cropper as well as the Norwegian-American brand and platform All-in Studio showcases their forward-thinking designs.&nbsp;

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Fashion X Showrooms made its debut during Paris Fashion Week SS22, and is a chance for press, buyers, and industry professionals to meet with the talents personally.&nbsp;

<h2>FASHION [X] SHOWROOM AW22</h2>Fashion [X] Showrooms made its debut during Paris Fashion Week SS22, and is a chance for press, buyers, and industry professionals to meet with the talents personally.&nbsp;The showroom include bold, emerging talent that puts new perspectives on contemporary fashion. For AW22, participating brands included Rave Review, Hodakova, Jade Cropper and ALL - IN Studio.

Fashion [X] Showrooms

Swedish Fashion Council

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The upcoming edition of SFC [FASHION X] STOCKHOLM is scheduled from Tuesday, November 7th, to Saturday, November 11th, 2023.&nbsp;The event was born as a way to challenge the traditional fashion week model, stepping away from the emphasis on seasons and offering a platform that embraces the new era of fashion, providing a space for designers and creatives to push boundaries and experiment with new ideas and business models.&nbsp;

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The first edition of SFC [FASHION X] STOCKHOLM took place during a unique two-day event on November 9th and 10th 2022.&nbsp;The event kicked off with the launch of Fashion Transformation, a new report series highlighting the transformation of the fashion industry, followed by a program highlighting the new era of Swedish fashion, including presentations by SFC [INCUBATOR] talent HODAKOVA and Jade Cropper, an exhibition by AVAVAV's Creative Director Beate Karlsson, and Rave Review's first runway show in Stockholm.&nbsp;&nbsp;

“Sweden's combination of pace and innovation, focus on sustainability, and creative height is unique. By using all our strengths, Swedish fashion has the opportunity to take a leading role in the fashion industry of the future. [FASHION X] Stockholm is the first step in introducing the new era of Swedish fashion and boosting Sweden's position on the international fashion scene” - Jennie Rosén, CEO, Swedish Fashion Council.&nbsp;

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The upcoming edition of SFC [FASHION X] STOCKHOLM is scheduled from Tuesday, November 7th, to Saturday, November 11th, 2023.&nbsp;Taking part in this edition are SFC [INCUBATOR] brands, ALL-IN, AVAVAV, Feben, HODAKOVA, Louis Abel, Petra Fagerström, Rave Review and Tuttolente, hosting experiences throughout the city and close suburbs, including fashion showcases, presentations, exhibitions, performances and more&nbsp;

This year's edition will see the release of the second edition of SFC's Fashion Transformation Report, providing valuable insights and updated figures in the Swedish fashion industry. Further highlights include a round table with industry representatives such as the United Nations Alliance for Sustainable Fashion, McKinsey, Eriksson and Polestar focusing on the topic of transformation, the official opening dinner at Stockholm City Hall, a lunch hosted by main partner OnceMore from Södra, the world's first large-scale process for recycling blended fabrics, dinner hosted by Swedish Trade Federation with representatives such as Houdini, and Axel Arigato, an intimate lunch hosted by SFC in collaboration with Homecoming founder Grace Ladoja and SNS.

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Several experiences will be available for the public to attend, opening up the event to a larger audience. These include activations such as the SFC [FASHION X] TALKS and AFTER PARTY, which sees a partnership with Dazed hosted at Värmeverket, the SFC [REPAIR STUDIO] in collaboration with Swedish design and repairing studio Main Nué hosted at Polestar, and the SFC [GIFT SHOP] hosted at contemporary store Ettresex, making available exclusive items for sale from the SFC [INCUBATOR]. &nbsp;The event will further see experiences from brands and partners, including All Blues, Changers Fashion, Eytys, Magniberg, Our Legacy, Maria Nilsdotter, Klättermusen, Stockholm Surfboard Club, UNNA and Unifrom.

Since 2018, SFC has changed direction from hosting Stockholm Fashion Week to focusing on the changes and challenges the industry faces – and what actions are required to meet and benefit from these. The inaugural event took place in November 2022 and occurs once a year in Stockholm, the capital of Scandinavia.&nbsp;

SFC [FASHION X]

In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers. Daniel-Yaw Miller interviews SFC CEO Jennie Rosén for the Business of Fashion and reports on the many issues emerging brands are facing in an uncertain economy. Read full article <a href="https://www.businessoffashion.com/articles/retail/economic-downturn-managing-cash-2023/">here</a>.

BoF: How to Manage Cash in a Downturn

Vogue Business&nbsp;speaks to Feben about the challenges of scaling her business and how she builds a sense of community, with an interview from SFC CEO Jennie Rosén. Read full article <a href="https://www.voguebusiness.com/fashion/we-lift-each-other-up-feben-on-community-and-building-a-global-brand">here</a>.

Vogue Business: Feben on community and building a global brand

Sweden’s emerging fashion talents have been garnering international attention for their artistic, edgy and sustainable approaches. Now, they are leaning on support from the relaunched Swedish Fashion Council (SFC) to overcome the obstacles they’re facing and build into global brands. Read full article <a href="https://www.voguebusiness.com/companies/stockholms-new-fashion-talent-edgy-artsy-and-sustainable">here</a>.

VOGUE BUSINESS: Stockholm's new fashion talent: Edgy, artsy and sustainable

The Swedish fashion scene is going through a change, much like the industry in the rest of the world. At the center of this shift is the Swedish Fashion Council, led by CEO Jennie Rosen alongside creative director Robin Douglas, who brought the fashion community together for two days in Stockholm to spotlight some of the most exciting local names in the game. Read the full article <a href="https://hypebae.com/2022/11/swedish-best-emerging-brands-designers-jade-cropper-beate-karlsson-rave-review">here</a>.

Hypebae: 6 YOUNG DESIGNERS DISRUPTING THE SWEDISH FASHION SCENE

In summer 2019, the Swedish Fashion Council kicked tradition up its arse and cancelled Swedish Fashion Week, just two months before it was set to happen.It was a radical move that pre-empted even more radicalism: the SFC had fresh goals in mind, including prioritising sustainability, working out ways to navigate the ​“major challenges” of the fashion industry (too many designers, too many clothes, too many shows) and, to quote Jennie Rosen, CEO of the SFC, ​“put[ting] the past to rest”. Read full article <a href="https://theface.com/style/what-are-young-people-wearing-in-stockholm-eytys-our-legacy-swedish-fashion-council-style">here.</a>

THE FACE: What are young people wearing in Stockholm?

"The environment is a topic at the forefront of everyone’s minds lately – and as it should be. Tell-tale signs of climate change are becoming ever-harder to deny, and the fashion industry in particular has been forced to acknowledge its responsibility. We’re being confronted with the reality of our future and now have to accept that if we don’t make a change, it won’t be a long one.Enter the Swedish Fashion Council (SFC). Since restructuring in 2018 and completely altering their direction, the SFC’s put everything behind supporting innovation and sustainability in the fashion industry, both in and out of Sweden." Read the full article <a href="https://culted.com/the-swedish-fashion-council-is-putting-the-climate-first/">here</a>.

CULTED: THE SWEDISH FASHION COUNCIL IS PUTTING THE CLIMATE FIRST

“The whole fashion industry in a [period of] transformation,” Jennie Rosen, CEO of the Swedish Fashion Council (SFC), tells British Vogue. “And we believe it’s important to act.” Together with Robin Douglas, the creative director of the SFC, Rosen has connected designers, artists and members of the wider creative community in Stockholm to instigate positive change and strive towards a progressive future in terms of sustainability, diversity, inclusivity and collaboration. Read full article <a href="https://www.vogue.co.uk/fashion/article/scandinavian-fashion-brands-emerging-talent-swedish-fashion-council">here</a>.

BRITISH VOGUE: These Brands Are The Future Of Scandi Fashion

The first edition of the report series Fashion Transformation was released during Swedish Fashion Council’s two-day event A Stockholm [X]perience curated by SFC. It also discusses the importance of bigger investments, political support, and the fact that the industry actually wants to change. Read full article <a href="https://scandinavianmind.com/news/swedish-fashion-council-new-report-measures-the-transformation-of-the-swedish-fashion-industry">here</a>.&nbsp;

SCANDINAVIAN MIND: This new report measures the transformation of the Swedish fashion industry

L'inziativa promossa dal Swedish Fashion Council si è posta l'obiettivo di far incontrare la scena culturale di moda, arte e musica. Read the full article <a href="https://www.vogue.it/news/article/swedish-fashion-experience-stoccolma">here</a>.

Vogue Italia: Addio sfilate, in Svezia si prova a rivoluzionare la fashion week. E la si trasforma in un'esperienza collettiva

Under onsdagsförmiddagen samlade Swedish Fashion Council, SFC, branschen och internationell press till en diskussion om modeindustins framtid. Upprinnelsen är rapporten Fashion Transformation som branschorganisationen släppte i somras och som ger en fingervisning om vart modebranschen är på väg. Read full article <a href="https://www.habit.se/article/view/879637/omstallningen_i_modebranschen_gar_alldeles_for_langsamt">here</a>. &nbsp;

HABIT: "Omställningen i modebranschen går alldeles för långsamt"

Aiming to present the new era of Swedish fashion to a local and global fashion community. Read the full article <a href="https://scandinavianmind.com/news/swedish-fashion-council-launches-stockholm-xperience-to-highlight-the-future-of-fashion">here</a>.

SCANDINAVIAN MIND: Swedish Fashion Council launches Stockholm [X]perience to highlight the future of fashion

Soundtracked by Bree Runway, the Dazed x Fashion East x Swedish Fashion Council blowout celebrated some of this year’s most talked-about designers. Read full article <a href="https://www.dazeddigital.com/fashion/article/57116/1/what-went-down-at-dazed-s-star-studded-paris-fashion-week-party">here</a>.

What went down at Dazed’s star-studded Paris Fashion Week party

Fashion East and Swedish Fashion Council partner to showcase rising talent in Paris. Read full story <a href="https://www.voguebusiness.com/fashion/fashion-east-and-swedish-fashion-council-partner-to-showcase-rising-talent-in-paris">here</a>.&nbsp;

SFC [FASHION X]

THE FIRST EDITION

THE SECOND EDITION